Meet the Team
Umeeda was born in Uganda to a family of entrepreneurs, her father managed an insurance company and her mother ran a Montessori school, BOTH raced cars!
During the 1970s, a dictator terrorized the country and our family fled Uganda for Canada as refugees. Umeeda arrived with 1 suitcase at the age of 15. They all started a new chapter in their lives.
Umeeda’s mother, known in the family as Mamajee, cooked to help keep the stories of home alive over the dinner table. Our family finally convinced Mamajee to write a cookbook called ‘Mamajee’s Kitchen’, (which you can buy on our website).
Nareena, Umeeda’s daughter grew up in Vancouver, Canada. Her mom and mamajee taught her how to cook and instilled in her a strong sense of social responsibility. While she was learning how to make chicken curry they would tell stories of Uganda and ask Nareena what she was going to do to make the world a better place. A young social entrepreneur was made!
Naledo was founded in 2015…
Umeeda first went to Belize to volunteer with the Belizean government through CUSO International to share her business skills with youth.
While in Belize, Umeeda traveled the country and met other people of Indian ancestry. She learned the story of how their ancestors had come to the country as indentured servants over 200 years ago. As they were sharing stories, of course cooking came up, one farmer showed her the turmeric that grew wild on his land. Their ancestors had brought the golden root with them! It was the most vivid orange and the best quality Umeeda had ever seen! After months of experimenting she came up with the recipe for the world’s first wildcrafted, whole root turmeric paste – Truly Turmeric.
We decided to build a social enterprise that would support growers to earn extra income, employ youth, improve health around the world, and produce products sustainably.
Our company’s name comes from the district in Belize where our turmeric is sourced, Toledo and Nareena’s name… Na + ledo = Naledo. Embarrassing for Nareena, proud mom bragging rights for Umeeda.
At Naledo our operations are run by our incredible team. We provide training and mentorship on everything business, from accounting to marketing. It is our hope that as each team member grows with us, they branch out and start their own social enterprise or influence other businesses, increasing our impact.
Thank you to our volunteers for helping us increase our impact and empower our team to make Truly Turmeric and all the communities we work with even better!