Meet the Team
Umeeda was born in Uganda to a family of entrepreneurs, her father managed an insurance company and her mother ran a Montessori school, BOTH raced cars!
During the 1970s, a dictator terrorized the country and our family fled Uganda for Canada as refugees. Umeeda arrived with 1 suitcase at the age of 15. They all started a new chapter in their lives.
Umeeda’s mother, known in the family as Mamajee, cooked to help keep the stories of home alive over the dinner table. Our family finally convinced Mamajee to write a cookbook called ‘Mamajee’s Kitchen’, (which you can buy on our website).
Nareena, Umeeda’s daughter grew up in Vancouver, Canada. Her mom and mamajee taught her how to cook and instilled in her a strong sense of social responsibility. While she was learning how to make chicken curry they would tell stories of Uganda and ask Nareena what she was going to do to make the world a better place. A young social entrepreneur was made!
Naledo was founded in 2015…
Umeeda first went to Belize to volunteer with the Belizean government through CUSO International to share her business skills with youth.
While in Belize, Umeeda traveled the country and met other people of Indian ancestry. She learned the story of how their ancestors had come to the country as indentured servants over 200 years ago. As they were sharing stories, of course cooking came up, one farmer showed her the turmeric that grew wild on his land. Their ancestors had brought the golden root with them! It was the most vivid orange and the best quality Umeeda had ever seen! After months of experimenting she came up with the recipe for the world’s first wildcrafted, whole root turmeric paste – Truly Turmeric.
We decided to build a social enterprise that would support growers to earn extra income, employ youth, improve health around the world, and produce products sustainably.
Our company’s name comes from the district in Belize where our turmeric is sourced, Toledo and Nareena’s name… Na + ledo = Naledo. Embarrassing for Nareena, proud mom bragging rights for Umeeda.
At Naledo our operations are run by our incredible team. We provide training and mentorship on everything business, from accounting to marketing. It is our hope that as each team member grows with us, they branch out and start their own social enterprise or influence other businesses, increasing our impact.
Umeeda has enjoyed a varied career that includes working as a marine biologist, entrepreneur, concert promoter and artist manager, non-profit and international development sectors. Umeeda created Truly Turmeric and manages operations in Belize.
Belkis is from Mafedi in Belize. She loves to cook and one day hopes to open a restaurant. Her passion for food makes Belkis the perfect production manager! She is always experimenting with new ways to use our turmeric.
Assistant Production Manager
My mother use to make coconut oil to sell in the caye where we lived. From her labour she bought her own property and built us a home. My father was also a hard worker he taught us that respect is very important and to always work decently. I now work at Naledo Belize where I know I will excel.
I am from Santa Cruz village and am Mopan Maya. My father has been growing turmeric for many years. I enjoy working with our village when we do our community work called a fajina. We get together and help others and keep our community safe and clean. My passion is cooking and I enjoy trying to cook new foods. I'm happy working making Truly Turmeric for you.
I recently joined Naledo and am really enjoying going lime hunting and receiving the turmeric from our growers. I studied Agriculture in Corazon. I have worked in a bike shop and a hardware store in Punta Gorda. I have a 4 year old son. I love farming and hope to have a farm of my own someday.
She is an experienced project manager and business development specialist with a background in Anthropology. She has worked with innovative organizations in Zanzibar, Kenya, Ghana, India, and Canada. At Naledo Nareena manages sales, distribution, and marketing.
David is from Forest Home, Belize. He brings to Naledo strong knowledge in business administration, financial, tourism and human resources management. He is currently a Justice of the Peace.
My Name is Lionel Sanchez. I live in the beautiful town of Punta Gorda. I have a great passion for farming and shipwright. My dad and I work hand in hand to let our family farm be a wonderful place to spend quality time. At Naledo Belize, I really enjoy what I am doing. On my holidays, I engage in art and wood work.
I am from Eldrige, Belize. I have done so many jobs from construction to underwater dredging and farming. I have a son who is 6 years old . I am of East Indian origin with a bit of Spanish blood. At Naledo I am learning labelling and enjoying my work. An interesting day was when a snake was at the office door. I surprised the team by catching it. You should have heard all the screams.
Bella + Finn
Nature Relations + Security
Bella (Nature Relations) and Finn(Security) help keep the team safe, entertained, and ensure we take care of the environment. They really care that Truly Turmeric is made sustainably.
Thank you to our volunteers for helping us increase our impact and empower our team to make Truly Turmeric and all the communities we work with even better!
M&E Volunteer 2019
Alison volunteered with Naledo to create a Monitoring and Evaluation Framework to measure our impact in Toledo, Belize. She worked alongside our partnering growers, production staff, CEO, and COO to produce our impact report for 2019! Alison also collaborated with our COO to complete the B Impact Assessment, the first step to becoming a certified BCorp!